BuzzFeed Hires Mondelez Marketing Executive - WSJ - Wall Street Journal - 10 Dec 2016 02:11
[[html]]By Steven Perlberg and Alexandra Bruell Dec. 7, 2016 5:07 p.m. ET <br><br>BuzzFeed has tapped a top marketing executive from snack food giant Mondelez days after the digital media companys chief marketing officer announced his departure. <br><br>Laura Henderson, global head of content and media monetization at Mondelez, will join BuzzFeed as senior vice president of marketing, a newly created role, according to a company memo reviewed by The Wall Street Journal.<br><br>Former BuzzFeed CMO Frank Cooper recently left the company after 18 months and joined New York asset manager BlackRock. Like Mr. Cooper, Ms. Henderson will report to BuzzFeed President Greg Coleman.<br><br>Ms. Hendersons background in snack-food marketing will likely serve her well at BuzzFeed, whose Tasty food channel has seen huge growth thanks to BuzzFeeds digital video efforts on Facebook.<br><br>At its NewFront presentation for advertisers in May, BuzzFeed made Tasty a central part of its pitch to marketers. <br><br>For her part, Ms. Henderson was among the Mondelez executives behind the companys recent decision to push more into investing in its own content properties, like a Stride Gum-branded skydiving event that aired on Fox. Mondelez, which owns brands like Triscuit crackers and Oreo cookies, has also worked with BuzzFeed on sponsored work.<br><br>She has worked with us on their new content strategy which has touched everything from integrations of Tasty and its global franchises to the co-creation of new content areas across their brands, Mr. Coleman said in the memo.<br><br>Ms. Hendersons appointment comes at an important moment for BuzzFeed. Like many other digital media startups, it has attracted significant capital from investors and must deliver on high expectations by beating out a slew of competitors for digital ad dollars. The company was among the first digital media outlets to make a big bet on fashioning sponsored content for brands ranging from Purina to General Electric.<br><br>In recent months, BuzzFeed and other digital companies have been stepping up their video efforts in search of newer revenue streams, pouring resources into creating more video content for their editorial channels and on behalf of brands. <br><br>The company recently raised $200 million from Comcasts NBCUniversal, which doubled the TV giants stake. That deal gave BuzzFeed a post-money valuation of about $1.7 billion, meaning its valuation was essentially unchanged from NBCUs first investment last year, according to people familiar with the matter.<br><br>Mondelez has been making changes of its own. The company recently tapped Kraft Heinz Co.s Bob Rupczynski as vice president and head of global media and digital following the departure of senior media executive Bonin Bough, according to Ad Age. <br><br>Write to Steven Perlberg at moc.jsw|greblrep.nevets#moc.jsw|greblrep.nevets and Alexandra Bruell at moc.jsw|lleurb.ardnaxela#moc.jsw|lleurb.ardnaxela <br><br>[[/html]] - Comments: 0
John Rood To Head Marketing For Disney Channels As Richard Loomis Exits - Deadline - 21 Sep 2016 02:33
[[html]]Longtime Disney marketing exec John Rood is returning to the company as SVP Marketing, Disney Channels Worldwide. He replacesRichard Loomis, who is stepping down and will leavenext month to pursue other ventures. Roods appointment is effective immediately.<br><br><img class=" wp-image-1201500558" src="https://pmcdeadline2.files.wordpress.com/2015/08/disney-channel-logo-2015_edited-1-e1442962536951.jpg?w=223&h=172" alt="Disney Channel Logo 2015_edited-1" width="223" height="172"/><br><br>Rood, who has been consulting exclusively with Disney Channels Worldwide for the past 10 months, will be responsible for on-channel promotion and off-channel marketing for the Disney Channel, Disney XD and Disney Junior portfolio.Hewill also oversee creative marketing support for the Disney Media Sales and Marketing team.<br><br><img class="wp-image-1201700759" src="https://pmcdeadline2.files.wordpress.com/2016/02/disney-xd-logo-featured.jpg?w=207&h=135" alt="Disney XD logo featured" width="207" height="135"/><br><br>Disney XD<br><br>Under Loomis, the Disney Channel Marketing team receivedEmmy Awards, PromaxBDA Awards, CTAM Mark Awards and Telly Awards. He joined Disney Channels in 2007 and was promoted to SVP and Chief Marketing Officer in 2012.<br><br>Richard has made enormous contributions to Disney Channels Worldwide during his tenure, said Disney Channels Worldwide president and Chief Creative Officer Gary Marsh. As an important and highly respected member of my senior team, his leadership, creativity and strategic expertise have been invaluable to me.<br><br>Said Loomis, From High School Musical 2and Descendantsto the launch of Disney XD and Disney Junior, its been an amazing ride covering a lot of ground in the U.S. and all around the world, and for that I feel very proud. I also feel that its the right time to explore the next chapter that awaits me and between now and the next four weeks, will transition with my good friend and successor John Rood who will have the support of a truly outstanding marketing and creative team.<br><br>Rood, who most recently served as EVP DC Entertainment,was with The Walt Disney Company from 2000-2010, most recently as SVP Marketing, ABC Family from 2004-10. Before that, he served as served as VP, Marketing, Disney ABC Television Group and was responsible for driving the brand strategy and marketing campaigns for Disney Channel, Toon Disney and SOAPNet. He also led the re-branding projects for Disney Channel and Jetix/Fox Kids Channels worldwide.<br><br>John Rood is a maker and a builder, with a rare combination of creative and strategic leadership skills and an innate understanding of the Disney brand, said Marsh, to whom Rood reports. He has a unique capacity to transform how large teams address viewers evolving needs in a complex, multi-platform portfolio.<br><br>[[/html]] - Comments: 0
Artificial intelligence is changing SEO faster than you think - TechCrunch - 01 Jul 2016 05:23
[[html]]<img src="https://tctechcrunch2011.files.wordpress.com/2016/06/shutterstock_330496148.png?w=738" class=""/><br><br>By now everyone has heard of Googles RankBrain, the new artificial intelligence machine learning algorithm that is supposed to be the latest and greatest from Mountain View, Calif. What many of you might not realize, however, is just how fast the SEO industry is changing because of it. In this article, Ill take you through some clear examples of how some of the old rules of SEO no longer apply, and what steps you can take to stay ahead of the curve in order to continue to provide successful SEO campaigns for your businesses.<br><br>So what is artificial intelligence?<br><br>There are generally three different classifications of artificial intelligence:<br><br>Artificial Narrow Intelligence (ANI): This is like AI for one particular thing (e.g. beating the world champion in chess).Artificial General Intelligence (AGI): This is when the AI can performall things. Once an AI can perform like a human, we consider it AGI.Artificial Superintelligence (ASI): AI on a much higher level for all things (e.g. beyond the capabilities of a single human).<br><br>When we talk about the context of Googles RankBrain, and the machine learning algorithms that are currently running on Google, we are talking about Artificial Narrow Intelligence (ANI).<br><br>Actually, ANI has been around for some time. Ever wonder how those SPAM filters work in your email? Yep, thats ANI. Here are some of my favorite ANI programs: Google Translate, IBMs Watson, that cool feature on Amazon that tells you products that are recommended for you, self-driving cars and, yes, our beloved Googles RankBrain.<br><br>Within ANI, there are many different approaches. As Pedro Domingos clearly lays out in his book The Master Algorithm,data scientists trying to achieve the perfect AI can be grouped into five tribes today:<br><br>SymbolistsConnectionistsEvolutionariesBayesiansAnalogizers<br><br>Googles RankBrain is in the camp of the Connectionists. Connectionists believe that all our knowledge is encoded in the connections between neurons in our brain. And RankBrains particular strategy is whatexperts in the field call a back propagation technique,rebranded as deep learning.<br><br>Connectionists claim this strategy is capable of learning anything from raw data, and therefore is also capable of ultimately automating all knowledge discovery. Google apparently believes this, too. On January 26th, 2014, Google announcedit had agreed to acquire DeepMind Technologies, which was, essentially, a back propagation shop.<br><br>So when we talk about RankBrain, we now can tell peopleit is comprised of one particular technique (back propagation or deep learning) on ANI. Now that we have that out of the way, just how much is this field progressing? And, more importantly, how is it changing the business of SEO?<br><br>The exponential growth of technology (and AI)<br><br>Tim Urban from WaitButWhy.com explains the growth of technology better than anyone in his article The AI Revolution: The Road to Superintelligence.<br><br>Here is what technological progress looks like, when you look back at history:<br><br><img class="aligncenter size-full wp-image-1329606" src="https://tctechcrunch2011.files.wordpress.com/2016/06/1.png?w=651&h=464" alt="1" width="651" height="464"/><br><br>But, as Urban points out, in reality, you cant see whats to your right (the future). So here is how it actually feels when you are standing there:<br><br><img class="aligncenter size-full wp-image-1329607" src="https://tctechcrunch2011.files.wordpress.com/2016/06/2.png?w=767&h=546" alt="2" width="767" height="546"/><br><br>What this chart showsis that when humans try to predict the future, they always underestimate. This is because they are looking to the left of this graph, instead of to the right.<br><br>However, the reality is, human progress takes place at a faster and faster rate as time goes on. Ray Kurzweil calls this the Law of Accelerating Returns. The scientific reasoning behind his original theory is that more advanced societies have the ability to progress at a faster rate than less advanced societies becausetheyre more advanced. Of course, the same can be applied to artificial intelligence and the growth rate we are seeing now with advanced technology.<br><br>We see this with computing resources right now. Here is a visualization that gives you the perspective of just how fast things can changebecause ofthis Law of Accelerating Returns:<br><br><img class="aligncenter size-full wp-image-1329608" src="https://tctechcrunch2011.files.wordpress.com/2016/06/3.png?w=975&h=548" alt="3" width="975" height="548"/><br><br>As you can clearly see, and as we all can intuitively feel, the growth of advanced processing and computers has benefited from this Law of Accelerating Returns. Here is another shocking revelation: At some point, the processing power for an economical computer will surpass that of not only a single human, but for all humans combined.<br><br><img class="aligncenter size-full wp-image-1329609" src="https://tctechcrunch2011.files.wordpress.com/2016/06/4.png?w=975&h=832" alt="4" width="975" height="832"/><br><br>In fact, it now appears that we will be able to achieve Artificial General Intelligence (AGI) some time around 2025. Technology is clearly expanding at a faster and faster pace, and, by many accounts, most of us will be caught off guard.<br><br>The rise of superintelligence<br><br>As I have explained above, Googles RankBrain is just one form ofANI, which means that, while it can perform things better than a human in one specific area, it is just that: a relatively weak form of artificial intelligence.<br><br>But we may be blindsided by how fast this weak intelligence might easily turn into something with whichwe have no idea how to deal.<br><br><img class="aligncenter size-full wp-image-1329610" src="https://tctechcrunch2011.files.wordpress.com/2016/06/5.png?w=975&h=767" alt="5" width="975" height="767"/><br><br>Here, you can clearly see that Googles RankBrain, while super intelligent on one particular task, is still in the general context of things, fairly unintelligent on the intelligence scale.<br><br>But what happens when we apply the same Law of Accelerating Returns to artificial intelligence? Tim Urban walks us through the thought experiment:<br><br>so as A.I. zooms upward in intelligence toward us, well see it as simply becoming smarter, for an animal. Then, when it hits the lowest capacity of humanity Nick Bostrom uses the term the village idiot well be like, Oh wow, its like a dumb human. Cute! The only thing is, in the grand spectrum of intelligence, all humans, from the village idiot to Einstein, are within a very small range so just after hitting village idiot level and being declared to be AGI, itll suddenly be smarter than Einstein and we wont know what hit us.<br><br><img class="aligncenter size-full wp-image-1329611" src="https://tctechcrunch2011.files.wordpress.com/2016/06/6.png?w=975&h=796" alt="6" width="975" height="796"/><br><br>So what does this mean for the business of SEO and the artificial intelligence that is upon us?<br><br>SEO has changed forever<br><br>Before we get into predicting the future, lets take inventory on how RankBrain has already changed SEO. I sat down with Carnegie Mellon alumnus and friend Scott Stouffer, now CTO and co-founder of Market Brew, a company that provides search engine models for Fortune 500 SEO teams. As a search engineer himself, Stouffer had a unique perspective over the past decade that most professionals in that industry dont get to see. Here are some of his tips for the SEO industry when it comes to Googles new emphasis on artificial intelligence.<br><br>Todays regression analysis is seriously flawed<br><br>This is the biggest current fallacy of our industry. There have been many prognosticators every time Googles rankings shift in a big way. Usually, without fail, a few data scientists and CTOs from well-known companies in our industry will claimthey have a reason! for the latest Google Dance. The typical analysis consists of perusing through months of ranking data leading up to the event, then seeing how the rankings shifted across all websites of different types.<br><br>With todays approach to regression analysis, these data scientists point to a specific type of website that has been affected (positively or negatively) and conclude with high certainty that Googles latest algorithmic shift was attributed to a specific type of algorithm (content or backlink, et al.) that these websites shared.<br><br>However, that isnt how Google works anymore. Googles RankBrain, a machine learning or deep learning approach, works very differently.<br><br>Within Google, there are a number of core algorithms that exist. It is RankBrains job to learn what mixture of these core algorithms is best applied to each type of search results. For instance, in certain search results, RankBrain might learn that the most important signal is the META Title.<br><br>Adding more significance to the META Title matching algorithm might lead to a better searcher experience. But in another search result, this very same signal might have a horrible correlation with a good searcher experience. So in that other vertical, another algorithm, maybe PageRank, might be promoted more.<br><br><img class="aligncenter size-full wp-image-1329612" src="https://tctechcrunch2011.files.wordpress.com/2016/06/7.png?w=975&h=234" alt="7" width="975" height="234"/><br><br>This means that, in each search result, Google has a completely different mix of algorithms. You can now see why doing regression analysis over every site, without having the context of the search result that it is in, is supremely flawed.<br><br>For these reasons, todays regression analysis must be done by each specific search result. Stouffer recently wrote about a search modeling approach where the Google algorithmic shifts can be measured. First, you can take a snapshot of what the search engine model was calibrated to in the past for a specific keyword search. Then, re-calibrate it after a shift in rankings has been detected, revealing the delta between the two search engine model settings. Using this approach, during certain ranking shifts, you can see which particular algorithm is being promoted or demoted in its weighting.<br><br>When humans try to predict the future, they always underestimate.<br><br>Having this knowledge, we can then focus on improving that particular part of SEO for sites for those unique search results. But that same approach will not (and cannot) hold for other search results. This is because RankBrain is operating on the search result (or keyword) level. It is literally customizing the algorithms for each search result.<br><br>Stay niche to avoid misclassification<br><br>What Google also realized is that they could teach their new deep learning system, RankBrain, what good sites look like, and what bad sites look like. Similar to how they weight algorithms differently for each search result, they also realized that each vertical had different examples of good and bad sites. This is undoubtedly because different verticals have different CRMs, different templates and different structures of data altogether.<br><br>When RankBrain operates, it is essentially learning what the correct settings are for each environment. As you might have guessed by now, these settings are completely dependent on the vertical on whichit is operating. So, for instance, in the health industry, Google knows that a site like WebMD.com is a reputable site that they would like to have near the top of their searchable index. Anything that looks like the structure of WebMDs site will be associated with the good camp. Similarly, any site that looks like the structure of a known spammy site in the health vertical will be associated with the bad camp.<br><br>As RankBrain works to group good and bad sites together, using its deep learning capabilities, what happens if you have a site that has many different industries all rolled up into one?<br><br><img class="aligncenter size-full wp-image-1329613" src="https://tctechcrunch2011.files.wordpress.com/2016/06/8.png?w=975&h=423" alt="8" width="975" height="423"/><br><br>First, we have to discuss a bit more detail on how exactly this deep learning works. Before grouping together sites into a good and bad bucket, RankBrain must first determine what each sites classification is. Sites like Nike.com and WebMD.comare pretty easy. While there are many different sub-categories on each site, the general category is very straightforward. These types of sites are easily classifiable.<br><br>But what about sites that have many different categories? A good example of these types of sites are the How-To sites. Sites that typically have many broad categories of information. In these instances, the deep learning process breaks down. Which training data does Google use on these sites? The answer is: It can be seemingly random. It may choose one category or another. Forwell-known sites, like Wikipedia, Google can opt-out of this classification process altogether, to ensure that the deep learning process doesnt undercut their existing search experience (aka too big to fail).<br><br>The field of SEO will continue to become extremely technical.<br><br>But for lesser-known entities, what will happen? The answer is, Who knows? Presumably, this machine learning process has an automated way of classifying each site before attempting to compare it to other sites. Lets say a How-To site looks just like WebMDs site. Great, right?<br><br>Well, if the classification process thinks this site is about shoes, then it is going to be comparing the site to Nikes site structure, not WebMDs. It just might turn out that their site structure looks a lot like a spammy shoe site, as opposed to a reputable WebMD site, in which case the overly generalized site could easily be flagged as SPAM. If the How-To site had separate domains, then it would be easy to make each genre look like the best of that industry. Stay niche.<br><br>These backlinks smell fishy<br><br>Lets take a look at how this affects backlinks. Based on the classification procedure above, it is more important than ever to stickwithin your linking neighborhood, as RankBrain will know if something is different from similar backlink profiles in your vertical.<br><br>Lets take the same example as above. Say a company has a site about shoes. We know that RankBrains deep learning process will attempt to compare each aspect of this site with the best and worst sites of the shoe industry. So, naturally, the backlink profile of this site will be compared to the backlink profiles of these best and worst sites.<br><br>Lets also say that a typical reputable shoe site has backlinks from the following neighborhoods:<br><br>SportsHealthFashion<br><br>Now lets say that the companys SEO team decides to start pursuing backlinks from allthese neighborhoods,plus a new neighborhood from one of the CEOs previous connections to the auto industry. They are smart about it as well: They construct a cross-marketing free shoe offer for all new leases page that is created on the auto site, which then links to their new type of shoe. Totally relevant, right?<br><br>Well, RankBrain is going to see this and notice that this backlink profile looks a lot different than the typical reputable shoe site. Worse yet, it finds that a bunch of spammy shoe sites also have a backlink profile from auto sites. Uh oh.<br><br>And just like that, without even knowing what is the correct backlink profile, RankBrain has sniffed out what is good and what is bad for its search engine results. The new shoe site is flagged, and their organic traffic takes a nosedive.<br><br>The future of SEO and artificial intelligence<br><br>As we can see from the previous discussion on the Law of Accelerating Returns, RankBrain and other forms of artificial intelligence will at some point surpass the human brain. And at this point, nobody knows where this technology will lead us.<br><br>Some things are certain, though:<br><br>Each competitive keyword environment will need to be examined on its own;Most sites will need to stay niche to avoid misclassification; andEach site should mimic the structure and composition of their respective top sites in that niche.<br><br>In some ways, the deep learning methodology makes things simpler for SEOs. Knowing that RankBrain and similar technologies are almost on par with a human, the rule of law is clear: There are no more loopholes.<br><br>In other ways, things are a bit harder. The field of SEO will continue to become extremely technical. Analytics and big data are the order of the day, and any SEO that isnt familiar with these approaches has a lot of catching up to do. Those of you whohave these skills can look forward to a big payday.<br><br>Featured Image: Maya2008/Shutterstock[[/html]] - Comments: 0
Day in the life: How UK watchdog ASA polices 30000 advertising complaints a year - Digiday - 09 Apr 2016 07:27
[[html]]Policing online advertising in the U.K. is becoming an increasingly complex affair. Around 60 people out of the 110Advertising Standards Authority (ASA) staff wade through a sea of around 30,000 complaints a year related to about 20,000 different ads both TV and online.<br><br>Last year, the ASA ruled that over 4,500 ads must be changed, or were banned outright, the most infamous being betting company Paddy Powers national press ad in 2014, which offered incentives to bet on the outcome of Oscar Pistorius murder trial. The ad received 5,525 complaints and was banned after the ASA deemed it caused serious offence by trivializing the issues surrounding a murder trial, the death of a woman and disability.<br><br>ASA communications manager Matthew Wilson has an eye on all facets of the companys output. He works closely with the public affairs and complaints teams to help ensure the ASA stays on top of its ever-growing remit.<br><br>Advertisement<br><br>Digiday asked Wilson to share a journal of what he does on a typical day. Heres what he does, slightly edited for clarity:<br><br>8:15 a.m.: I endure the daily delight of contorting into imaginative shapes amongst the throng of commuters on the Central Line before arriving at our offices in Holborn. First things first, a brew.Ive checked emails on my work phone before getting in (bad habit), so hopefully there arent too many surprises in the inbox.<br><br>8:30 a.m.: My immediate task is to check for any ASA mentions in national and regional U.K. media. I package it up and circulate amongst senior-level colleagues. I also assess whether anything in the press cuttings poses a reputational risk. If it does, Ill flag it internally and decide on next steps. That might mean dropping a journalist a quick line to introduce myself, correcting any misconceptions and outlining our position or penning a Dear Sir letter in rebuttal.<br><br>9 a.m.: I scan a live calendar that we use to map out upcoming project work, key policy announcements, events and stakeholder engagement activity. It helps us coordinate the work of other teams and to schedule in where a piece of work needs communications input and support. There are some significant upcoming policy announcements and consultation launches, so quite a bit of my time is devoted to putting together media and PR plans to help promote this.<br><br>9:15 a.m: I feed into the work of teammates. The communications team is a close-knit unit of 10, with expertise in different area research, marketing, events, public affairs and we work closely on team objectives. The overlap between public affairs and press is considerable, and we work closely on policy announcements that are of interest to political and media opinion formers.<br><br>10:30 a.m.: I complete and send a briefing note to our chief executive, Guy Parker, for a forthcoming media interview with The Independent, in which hell speak about the progress made in thefive years since our online remit was extended to cover marketing claims on companies own websites and in social media under their control.<br><br>11 a.m.: I dip into our social media channels to see whos saying what about or to us and whether or not we need to engage or respond. Or just to scan if there are any interesting developments in adland that might be relevant to us, or if complaints about a particular campaign are starting to bubble up in the Twittersphere (we dont actually accept complaints via our feed) and that I need to flag internally.<br><br>11:30 a.m.: I catch up with my colleagues in our sister organization, the Committee of Advertising Practice (CAP). It writes the advertising codes that we administer. Its copy advice team offers expert advice to non-broadcast advertisers on how to create ad campaigns that stick to the rules. Their manager, David Hollis provides me with content for the latest e-newsletter, Insight, and I sign-off on it before we send it to thousands of marketing professionals to keep them up to speed with regulatory and policy developments.<br><br>12 p.m.: CAP is due to launch a full public consultation on introducing new rules around the advertising of food and soft drinks that are high in fat, salt and sugar. Im developing a communications plan to publicize this announcement. Theres already a lot of interest amongst national media, trade press as well as politicians about the substance of the proposals, so its crucial we have a clear and coherent strategy in place.<br><br>1 p.m.: Like clockwork. Lunch. Sacrosanct. News sites, sport pages and YouTube.<br><br>2 p.m.: Aside from our proactive PR, theres the daily task of handling and responding to incoming media enquiries. Im the first port of call for journalists who want to know about our work and policies.<br><br>Every Wednesday, we publish the outcome of our formal investigations which put on the public record whether an ad that we received complaints about broke the rules. Our decisions often prompt widespread and high-profile media coverage. So I pull together that information for journalists.<br><br>3 p.m.: We receive over 30,000 complaints a year about 20,000 or so ads. Around 90 percent arrive via our online complaints form, but we also accept them via telephone, letter and email. Not every complaint we receive will prompt an investigation. But every case is assessed by our complaint and investigations teams, who establish whether there appear to be problems under the rules and what action, if any, to take.<br><br>Given the busy mailbox, its important I work closely with our operations support manager, Tony Betham-Rogers. We have a meeting to assess incoming complaints and whether anything controversial is in the offing that might spark media interest.While the volume of complaints we receive is afactor in helping us judge whether something has caused serious or widespread offense, we cant, and we shouldnt, be hostage to complaint numbers: We have direct experience of online petitions driving thousands of complaints to us overnight as conversations in social media help mobilize and coordinate protests about various ad campaigns.<br><br>4 p.m.: Given the host of high-profile projects were working on food consultation, payday loans ad review, electronic cigarette ad restrictions, broadband pricing I need to keep tabs on how the policies around these topics are developing. I meet with our regulatory policy manager, Malcolm Philips, who coordinates the team that looksafter the nuts and bolts of the rules. Theyre cerebral types, and I nod sagely as Malcolm dispenses pearls of wisdom about how obscure bits of legislation will impact on the ad codes and our work.<br><br>5 p.m.: Starting early means the added bonus, if Im lucky, of heading off early. But as ever, I have my work phone on so will keep checking emails and handling the occasional out-of-office call from journalists.<br><br>[[/html]] - Comments: 0
How To Optimize Your Website's Search Engine Performance - 29 Nov 2015 10:08
[[html]]seo company dallas
<br><br><img src="http://rack.2.mshcdn.com/media/ZgkyMDEyLzEyLzA0LzhjL29seW1waWNzZ29vLmJMWS5qcGcKcAl0aHVtYgk5NTB4NTM0IwplCWpwZw/a918163d/3c4/olympics-google-doodle-is-keyboarding-fun-88c9992489.jpg" width="369" /><br><br>Why should you bother with learning about search engine optimization? The fact is that search engine optimization is an inexpensive way of effectively advertising your business, as you don't need to hire a professional if you have the right advice. Your small business will benefit from as much exposure as you can possibly give it, so be sure to follow these simple steps to get more business from your web presence.
<br><br>If you want to get the best, most specific result possible, using a search engine, then use quotation marks. If you want to know Andy Pettite's statistics in the final year of his career, type, for example: "Andy Pettite" + "final year statistics." This ensures that the engine doesn't pull up unnecessary results, like his statistics from the other years of his career.
<br><br>You may be looking to optimize your site to cover every contingency, but you would do better to focus on a smaller, manageable number of keywords, and claim the top search spots, then to overextend yourself and try to conquer too much search territory. Pick five to ten keywords, do your homework, and then optimize your pages with that focused set of words in mind.
<br><br>Search engine optimization is a useful tool yet do not fall into the belief that your blogs or articles should contain a ton of keywords. Visitors to your site do not want your articles or blogs to read like a list of words. Your content should be creative and you should still write for your visitors, followers and customers not just to get more people to look at your content by having your site show up first in a search engine result.
<br><br>When you are trying to achieve Search Engine Optimization, do not forget the importance of the description meta-tag. This means you must have excellent grammar and no typo's in the meta-tag. It should include at least two of your key-phrases. While the title of your site is critical in search results, an internet searcher will read the description to make their final decision on which site to click on.
<br><br>Consider search engine optimization as a way to make your way to internet marketing success. Search engine optimization uses search engine algorithms to your advantage and boosts your website's page rankings through custom content. This means your website will have greater exposure and you'll reap the benefits of increased traffic.
<br><br>You can bring in new traffic to your web site by posting on forums in your chosen niche. Most forums allow links in, either your signature area or on your profile, but read the rules first. When you comment on the forums, make sure your comments are helpful. Answer questions, ask pertinent questions, be friendly and have fun.
<br><br>Older websites and blogs will automatically gain higher places on a search engine's ranking list. The older the blog or site, the higher it will be. The more likely it is to have an already established customer set, search engines take age into consideration because the older a site is.
<br><br>If you are trying to search engine optimize a blog, consider enabling comments. Some people turn off comments for fear of spam, but by allowing visitors to comment on articles within your blog, you can get free, unique content for your blog. Search engines love unique content, so comments can help your blog rank higher in search engine results pages.
<br><br>When setting up the Title tag on the pages of your site you should leave off your company name unless it is a well-known name. Many people will not search for the name of your company directly and it could limit the number of hits that your site receives.
<br><br>It's important to select the best keywords and phrases for your site if you want your site to be highly ranked by the search engines. You want to avoid both overly broad keywords that are used by many sites and overly narrow keywords, that few people will think to search for.
<br><br>Sometimes focusing too much on SEO-related keywords and rules can detract from your writing quality and topic. You should <a href="https://goo.gl/maps/8EoKI">great marketing company in the DFW area</a> start by writing for your readers. Writing a quality article should be your goal. Afterwards you can always go back and add keywords and edit it as you see fit.
<br><br>Leave comments on other peoples websites on a regular basis. Take your time and find the articles that have a high PageRank page, and leave comments on these. This will help you improve the PageRank score, and may have other people coming to look at your site more often as well.
<br><br>Try getting better quality backlinks from other bloggers. To do this, try leaving some very good or great guests posts under the articles that they have in their blogs. Make sure that these bloggers are in your industry or that they are popular with your target market to make sure that this works to your advantage.
<br><br>When designing your website, focus more on long-term SEO efforts than short-term. In order to encourage linking, long-term SEO efforts mean designing high-quality content and updating your site regularly. Short-term SEO focuses on beating the search engine algorithms. Those algorithms are constantly changing, while users' desire for good content is continuous,. That is the flaw there.
<br><br>When you choose an SEO services company, remember that they are working for you. If they ask you to provide a lot of information that you have no way of having, they are not doing their job. For example, if they ask you to provide keywords, that's a sign you should run away! The SEO services company you hire should generate strong keywords for you, not vice versa!
<br><br>Do not use any pop-up windows to show users any content. These days most people see pop-ups as being an annoyance and a sign of an advertisement or scam. Most of the time they are looked at as bothersome, so it would be best of you did not use them on your site.
<br><br>Long-tail keywords could grab you traffic faster than your primary keywords because they have far less competition, don't ignore long-tail keywords. when optimizing your content. Do your research and find keyword combinations that are related to your main keywords in any of a number of ways. Brainstorm all the different reasons why people would be typing your keywords and research related problems, ideas and issues to find new long-tail keywords to use.
<br><br>Keep up to date by applying these search engine optimization tips yourself. When a search engines looks at your page as being relevant, you are more likely to rank higher. Be sure to begin using these tips right away. Your competitors are using these strategies, so why aren't you?
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Simple Steps On How To Create Good Quality Web Design - 23 Nov 2015 00:21
[[html]]You will likely feel intimidated by starting a brand new website, but see it as an exciting new venture. You are probably wondering how much designing your website will cost and where to find a designer. Read on to learn some principles of basic web design planning so that you can do things the right way from the beginning.
<br><br>HTML5 video is set to become the next standard for displaying videos on the web and naturally, you should offer both a way in which users can stream your content through an HTML5 format as well as another format such as flash for those who have an older browser version.
<br><br>Although it is common to see the www. at the front of a website URL, you should try to make sure that you can access your site whether you choose to include it or not. This will make it much easier for anyone to access regardless of how they type it.
<br><br>To help your web pages load quickly, you should compress all the images on the website page. If you have images that are compressed then pages will load much faster. Nothing is more frustrating to viewers than waiting for a 250k graphic to load when it should really only be 20k.
<br><br>Large sites should always have search capabilities. On your homepage in the corner to the upper right-hand, you can add a search box which lets users search for a term on your site. FreeFind and Google both offer these search functions to use on your site.
<br><br>Make your links obvious. Customers do not like spending time wading through your site searching for something they are interested in. Having a site map, as well as providing big, prominent links will help your viewer find what they are looking for without wasting time in a hunt. Lead them to your information.
<br><br>To help keep your site visitors happy, do not underline words. Underline words on the internet signifies that the word is a clickable link. If you have too many words on your pages that are underlined with being clickable links, then your visitors will be frustrated after continuously trying to click on them.
<br><br>Include text content on your link page. This will let your visitors know what they're going to click on. Someone could mistakenly click it by using a keyboard shortcut if you have links that don't specify where it takes you.
<br><br>To help you create good web pages and fix mistakes on your own, learn computer languages. Educating yourself on how a website actually works will help you quickly fix any mistakes. Knowing how to deal with problems on your site will save you money and time, as you will not have to rely on outside help to remedy the situation.
<br><br>Selecting the right server to upload your files, it is important for site design. You want a file server that is secure, fast and reliable. The pros go with FileZilla because it fits the bill in terms of reliability and speed. You have a reliable file server. That's you can choose this or something similar what's important.
<br><br>For the best layout, make sure that the colors you choose for the background and font are restful to the eyes. Choosing moving backgrounds or neon colors can make it hard for people to read, and they may navigate to another web site. Include pictures to break up your content and make the site complete, however.
<br><br>Pages of a website are very important for even the smallest sites, so make sure that you really have an eye for detail. You need to make sure that the latest page you have added to your site has the same features and dimensions of your previous pages. The last thing you want is a hodgepodge of different styles and themes on one site.
<br><br>Put together a nice page about you or your title and organization it "About" or "About Us." A lot of websites containuninformative and ugly, generic "About Us" pages. Crank it up a bit! Provide some insight for your visitors tell them how and why you built your site and what goals you want it to reach for your company.
<br><br>Controls for the user's interface are important, but don't design them so that they are visually appealing, yet misleading towards their actual function. Make certain that each clickable option is clearly understandable from the text or image it presents. If the option is not yet implemented properly, don't allow it to be seen by average viewers.
<br><br>Allow visitors to search your site from every page. You make your site much easier to use and more accessible all in one shot with this search offering. Site searches are fairly easy to implement, and the reward will far outweigh any time or effort spent.
<br><br>To save money, use free stock images when designing your website. This can give you what you need at no cost to you. By using these images, you can use the money you save on other areas of your site design.
<br><br>Just do a google search of web design and how to learn some of the basics with it that can help you along your web design endeavors. The internet has an endless amount of information available to you that you can use to learn anything that you might need to become a good web designer.
<br><br>Remember, just because your site is launched, doesn't mean you are done with designing. Be prepared to engage with your website on an ongoing basis. You will have to preform some regular updates, even though this does not mean that you have to constantly change it. If you plan to host videos or discuss current events, that is certainly the case. Maintaining your site is different from making an occasional post on your blog. It requires a great deal of time and effort.
<br><br>Make sure that you include an "About Us" page on your site as you are designing it. Do not just add blocks of text that are boring to read - Jazz it up a bit! Provide background information, maybe include some photos of you as you work toward getting to the point where you are at today.
<br><br>Once you master these few techniques, you can then begin to expand your knowledge base and ultimately expand the scope of your designs.[[/html]] - Comments: 0
Why No One Is What You Should Do Today And Speaing Frankly About Search Engine Optimization - 11 Jul 2015 22:34
[[html]]There are some fundamental Search Engine Optimization tips as well as methods that all leads must carry out in order to guarantee that your leads can locate you when looking online for your service or product. Nowadays, high quality materials come to mind when we talk about on-page Search Engine Optimization suggestions and techniques amidst of existing day search engine algorithm updates.
<br><br>Facebook SEO optimization is not limited yes its very big, Actually there are several subjects which attach to see suggestions, So on one article nobody could discuss total fb search engine optimization, To get ride attempting to obtain always originalities for this, If you understand more ideas and also methods of Facebook seo ideas then please comment here, We will attempt to include your recommendation in out blog, Many thanks for see this blog site and keep it for more tutorials Search Engine Optimization suggestion and also much more web page pointers, team pointers thank you. Right here's component three of Jolene Campbell's deep study Search Engine Optimization techniques as well as pointers you should be making use of on your site right now. At around 100 web pages it's not a fast read, however it's very easy to obtain with and also provides important suggestions and also techniques along the way.
<br><br>Obtain once a week search engine ranking news, realities, pointers and also tricks by email. Superb Content Is More Than Merely Good Writing Among the best Search Engine Optimization ideas and tricks I could recommend is developing content deserving of being read, bookmarked and also discussed. Thank you for the excellent Search Engine Optimization tips for rating greater in online search engine.
<br><br>These are all straightforward and free to carry out Search Engine Optimization (SEO) tricks as well as tips, it's merely an instance of alloting the time to place these suggestions into method. Without further trouble, right here are 10 techniques and also ideas (as well as some misconceptions) that I have actually found out in the process about search engine optimisation. That's specifically what you have in front you: Local area Search Engine Optimization pointers as well as methods to get your internet site to appear greater in those search results page so you can drive more consumers to your internet site and also collect one of the most crucial point, more money.
<br><br>I know I discussed at the start that these top 10 SEO techniques and tips remain in no certain order, yet I'm likelying to need to take that back, since this last one is of prime relevance. As well as there's more SEO ideas & techniques ahead … subscribe listed below to sign up for End the Client Chase - my raved-about marketing e-newsletter. So i assume for getting more useful insight as well as suggestion on time for search methods or tips you should register for the blog site and share this post likewise.
<br><br>Gulshan Sirohi's Digital/Online/Internet Marketing - SEO Suggestion, SEM Tips, SMO Tips & SMM Recommendation India 2015. The Google Search Engine Optimization specialists at I-COM could do this for you without a few simple, honest Search Engine Optimization tricks of the trade. Furthermore, the Search Engine Optimization suggestions and techniques in operation social book marking has perfect means to obtain the best outcome, like get the top quality backlink, high pagerank and ideal location in search engine.
<br><br>If are you wan na optimization your Facebook media like your page, your content, your updates then you could follow our some standard methods which can help you. So, let's look on best On-page Search Engine Optimization Tips for Blogspot Blogs as well as if you have read them before after that do not neglect this blog post. It's hard to state just what the leading 10 finest Search Engine Optimization tips truly are, particularly without all the supposed specialists" asserting to understand the most up to date Search Engine Optimization methods as well as secrets Google doesn't want you to find out about." It would certainly take you days, even weeks to sort via this mess.
<br><br>If you also have a few of the Search Engine Optimization tips techniques which you wish to show us, just log on to and also mail us at info @ your subject as well as material with source, after assessing your material we will certainly release it on our web site. When it involves Google Search Engine Optimization, you require a SEO firm that understands all the SEO methods of the trade however will certainly never ever do anything that can induce your site to incur the rage of the mighty Google. I've personally examined a lot of these Search Engine Optimization ideas to success.
<br><br>Well, although its basic (except me that is still a rookie with Search Engine Optimization thingy), I never did the majority of the ideas on my blog before. Below are the ideas as well as techniques that will be beneficial for you to optimize your blog for Google and various other search engines Read them meticulously and use every one of them on your blog to make your blog charming as well as trust worthwhile for online search engine.<br><br>[[/html]] - Comments: 0
The More You Know, The More Of A Mastr Of Lead Generation You'll Be - 02 Jun 2015 16:50
[[html]]You know that customers are your lifeblood if you own a business. If you don't constantly bring in new clients, then your bottom line will eventually suffer. Learning how to build your customer base through lead generation ensures that you will be in business for years to come. This article provides valuable advice about how to do that.
<br><br>When using digital advertising, it is important that you create a landing page to help generate leads. A landing page tailored to the source of the visit is much better than a generic one. They get the information that they were searching for this way. Add in a contact form, too, and you should see your leads soar.
<br><br>Utilize customer reviews to help you generate leads. People will buy from you if there is data supporting your claims. Try using relevant studies that can prove what your product can do, such as testimonials from people that like your product.
<br><br>Consider case studies as you generate leads. Consumers will be more likely to give you some information or to buy your products when they're given data that's supportive. Use studies that are relevant and that show testimonials and proof from customers that are satisfied.
<br><br>Know the value of new business leads. There are different types of leads, and some work best for your business. It's important to target you leads correctly. Don't chase leads that are poor fits for your current campaign. It's a waste of time. Learning to develop the right type of leads will help you be successful.
<br><br>Leads are very valuable. Some leads simply won't work for you. Make sure to qualify which leads are going to be your target for your marketing and do not waste time sending information to those you know will not benefit. Targeting the correct leads means greater success with each campaign.
<br><br><img style="float:left;margin:10px;border:none;" src="http://icdn3.digitaltrends.com/image/google-video-game-sales-625x417-c.jpg" width="313" /><br><br>Speak with local businesses if you feel your job coincides with theirs. For example, a landscaper could share their know-how about seasonal flowers. Yoga instructors can give tips for easy stretches that can be done quickly through the day. If you are an expert in a particular field, don't be afraid to share your insights and knowledge with other professionals in your community.
<br><br>Create a schedule surrounding lead generation. Bombarding potential leads with reading material wills send them running in the other direction. When you have a schedule that's set you seem to be more professional with everything you're doing. Also, this can help you to filter out the bad leads.
<br><br>When developing lead generation, it is important to find people who want to purchase your product. If you don't care about who your target is, a generic lead is okay. Tailoring your campaign to targeted customers based on key information is definitely going to show improved results.
<br><br>Lead groups are something that you can find on the web. These leads can be great if your company is local. Though Jim may not have the ability to service Jane's pest issues, he can pass along your information to help her out.
<br><br>Make certain potential customers know where to go when they land on one of your pages. Look at each and every page on your site. You need to make sure the next step is clear. If they aren't, change it.
<br><br>Are you now someone that can generate some leads? Are you going to dive into this with enthusiasm you did not have before? If you're determined, you should be able to achieve anything. Get started now and make a strong plan to reach your goals.<br><br>[[/html]] - Comments: 0